by Hassan del Campo, Social Mediums One of most effective ways to grow your business is by inviting others to contribute to your success. Whether you realize or not, the success of your business is directly connected to the cooperation of others - to gather, galvanize, and advocate around your idea. Often as entrepreneurs, we … Continue reading “It’s Not Me, It’s Us.” Why You Should Give Away Ownership in Your Business
by Hassan del Campo, Social Mediums If you read our trends in social media for 2018 last year, you would know our predictions for this New Year include the rise of voice, video, and voice-enabled devices as mediums for businesses to utilize. Last year Anchor.fm registered on our radar as a free, alternative, easy-to-use platform to … Continue reading Six Tips to use Anchor.fm for Your Small Business (2018)
by Dan Sincavage, Tenfold With competitiveness being rated now on a global scale and competition rising up from almost any part of the world, the need for intelligence data is fast becoming a necessity to keep up with consumer and market trends. While business intelligence data concentrates on the inner workings of an enterprise—whether their metrics are … Continue reading What is marketing intelligence data?
by Hassan del Campo, Social Mediums Voice-enabled Devices The growing popularity of Amazon's Echo and Dot means that voice-enabled devices and applications that run on them will become more commonplace. Oprah, Domino's, Uber, and NPR are just a handful of big brands taking advantage of the platform. Still, in its infant stages, savvy entrepreneurs … Continue reading Trends in Social Media: Voice, Video, and Versatility (2017)
by Hassan del Campo, Social Mediums "$75 is a better deal than $25." When I used to teach financial education, in my years as a Certified Educator in Personal Finance for a non-profit, my favorite topic to speak on was consumer psychology. I developed a series of classes and a guidebook called Money is Sexy, in … Continue reading Fuzzy Math: How ‘bundle’ pricing nudges Consumers to spend more
"Book experiences designed and led by some of the most interesting people out there. You’ll get to unleash the sushi chef or street artist you’ve always wanted to be." - Airbnb by Hassan del Campo, Social Mediums Today I attended an unveiling of sorts from Airbnb's local Los Angeles offices about their newest platform - Airbnb … Continue reading Airbnb Experiences is going to be Amazing for Local Businesses + Organizations and here’s Why
by David Lowe, Qwerky Coliving I moved to San Diego in the summer of 2016 because I saw a lot of unrealized potential. Cities like Austin (where I lived for 4.5 years), Miami, Las Vegas and Denver had become hotbeds of startup activity but Austin felt as if it was saturated and had already hit its … Continue reading With A Little More Weird San Diego Can Become One of The Biggest Startup Hubs In The World
by Hassan del Campo, Social Mediums As business owners, we often think of customer service as a conditional, momentary instance centered around the exchange of goods and services between our business and another person. The reality is that there is an afterlife of our customer service that continues to live on to the detriment or benefit … Continue reading Your Customer’s Hidden Asset
by Hassan del Campo, Social Mediums I have a prediction to make that I think will change the way businesses, from all industries and types, and of all stages of growth, will market in the near future. And it's already happening. Influencer marketing may or may not be a thing yet, but the concept has … Continue reading Marketing Prediction for 2018: Influencers
by Hassan del Campo, Social Mediums Is there a correlation between keywords and hashtag popularity? I'm not sure, but it's a novel idea. If you think about it, Instagram hashtags can be used in the same way Google AdWords Keyword Planner tool guides you on which mix of keywords to use for your ad copy. Keyword … Continue reading Is there a correlation between Keywords and Hashtags?