Going Under the Hood Pt. 1|Optimize Your Marketing (2017)

by Hassan del Campo, Social Mediums One of the recurring topics in marketing and business is optimization. Whether it has to do with refining your sales cycle for efficiency or implementing A/B tests for your email marketing campaign, a healthy business exploits opportunities to use systems for running your business. Optimization is the first-cousin of Automation; … Continue reading Going Under the Hood Pt. 1|Optimize Your Marketing (2017)

A Really Good Facebook Ad Checklist, What We Learned (2017)

by Hassan del Campo, Social Mediums Here are critical things we learned from our first Facebook ad campaigns. Learn from our mistakes. Choose the Right direction - I'm glad we learned about landing pages before setting up our Facebook ad promotions. Having a proper landing page or some other purposeful page for your visitors to … Continue reading A Really Good Facebook Ad Checklist, What We Learned (2017)

Be Insightful: Best Practices to Automate MailChimp, Twitter, and Instagram for Clues about Your Business

  by Hassan del Campo, Social Mediums If you're running a small or micro business it's likely you have your hand in the marketing. Even if you're not managing all the activities associated with growing your business through social media, you most probably have had to put up a post promoting your upcoming book signing or … Continue reading Be Insightful: Best Practices to Automate MailChimp, Twitter, and Instagram for Clues about Your Business