Facebook basically says Likes don’t matter (2017)

"We have also moved away from using Likes, comments, or engagement metrics to determine success for businesses." - Facebook.com by Hassan del Campo Well, there you have it. Straight from the zebra's mouth. While working through study materials for Facebook's Blueprint Certification I came across the above. Now that's interesting, I thought. Is Facebook reducing … Continue reading Facebook basically says Likes don’t matter (2017)

These Are the Hacks Every Entrepreneur Should Avoid (Facebook & Instagram Edition)

  by Hassan del Campo Don't take this personal. We know starting and growing a business has its challenges. And usually, "hacks" are welcomed because we really should be working smarter not harder. Unless your aim is to create the digital equivalent of a Rube Goldberg machine, then you obviously want to do both. But, sometimes … Continue reading These Are the Hacks Every Entrepreneur Should Avoid (Facebook & Instagram Edition)

Socially Awesome Roundup | April 2017

Here are today's picks of our #favorites and #shoutouts via Twitter @Freakonomics - The hidden side of everything: books, blog, podcasts, etc. @FightPoverty - "Business Fights Poverty is the world's largest network of business and development professionals collaborating for social impact." @FastCompany - "Official Twitter feed for the Fast Company business media brand; inspiring readers to think … Continue reading Socially Awesome Roundup | April 2017

7 Things Every New Business Must Do (2017)

by Hassan del Campo optimization. If you've been a reader of the Micro Business Monday blog since our inception you'll notice that we use this word a lot. But it's important. In the social media sphere, optimization essentially means employing techniques that ensure someone will discover your business. The process usually begins with identifying keywords for … Continue reading 7 Things Every New Business Must Do (2017)

Going Under the Hood to Optimize Your Marketing Part. 1 (2017)

by Hassan del Campo, Social Mediums One of the recurring topics in marketing and business is optimization. Whether it has to do with refining your sales cycle for efficiency or implementing A/B tests for your email marketing campaign, a healthy business exploits opportunities to use systems for running your business. Optimization is the first-cousin of Automation; … Continue reading Going Under the Hood to Optimize Your Marketing Part. 1 (2017)

A Really Good Facebook Ad Checklist, What We Learned (2017)

by Hassan del Campo, Geyen + del Campo Here are critical things we learned from our first Facebook ad campaigns. Learn from our mistakes. Choose the Right direction - I'm glad we learned about landing pages before setting up our Facebook ad promotions. Having a proper landing page or some other purposeful page for your … Continue reading A Really Good Facebook Ad Checklist, What We Learned (2017)

Be Insightful: Best Practices to Automate MailChimp, Twitter, and Instagram for Clues about Your Business

  by Hassan del Campo, Geyen + del Campo If you're running a small or micro business it's likely you have your hand in the marketing. Even if you're not managing all the activities associated with growing your business through social media, you most probably have had to put up a post promoting your upcoming … Continue reading Be Insightful: Best Practices to Automate MailChimp, Twitter, and Instagram for Clues about Your Business

What Entrepreneurs Need to Know About FOMO and Chinese Food

by Hassan del Campo, Geyen + del Campo Many neighborhood Chinese food restaurants have found success meeting the demands of the locale; serving up traditional dishes alongside the likes of donuts, ice cream, and even pizza. However, the same approach has its risks for the budding entrepreneur looking to establish themselves for the first time. … Continue reading What Entrepreneurs Need to Know About FOMO and Chinese Food