Going Under the Hood Pt. 1|Optimize Your Marketing (2017)

by Hassan del Campo, Social Mediums One of the recurring topics in marketing and business is optimization. Whether it has to do with refining your sales cycle for efficiency or implementing A/B tests for your email marketing campaign, a healthy business exploits opportunities to use systems for running your business. Optimization is the first-cousin of Automation; … Continue reading Going Under the Hood Pt. 1|Optimize Your Marketing (2017)

Be Insightful: Best Practices to Automate MailChimp, Twitter, and Instagram for Clues about Your Business

  by Hassan del Campo, Social Mediums If you're running a small or micro business it's likely you have your hand in the marketing. Even if you're not managing all the activities associated with growing your business through social media, you most probably have had to put up a post promoting your upcoming book signing or … Continue reading Be Insightful: Best Practices to Automate MailChimp, Twitter, and Instagram for Clues about Your Business

An Easy Way to Slide Into Your Customers’ DMs

"Marketers ruin everything." - Gary Vaynerchuk by Hassan del Campo, Social Mediums Sounds about right. In his talk "Being a content marketing animal" at the Online Marketing Rockstars 2015, Gary Vee asserts that marketers, in a twisted turn of irony, have essentially ruined the efficacy of marketing by marketing. Think about how effective billboards are at selling. And … Continue reading An Easy Way to Slide Into Your Customers’ DMs

7 Totally Useful Website Audit Hacks for Entrepreneurs (2017)

  by Hassan del Campo, Social Mediums Web audits are like the proverbial routine doctor visits, in the digital realm. Let's take a look at some key tools we've identified that should be in every business owner's toolkit. Enjoy. LikeAlyzer - "LikeAlyzer helps you to measure and analyze the potential and effectiveness of your Facebook Pages. … Continue reading 7 Totally Useful Website Audit Hacks for Entrepreneurs (2017)

Success Leaves Clues: 5 Pro tips for Selling on Thumbtack (2017)

  Thumbtack is an online service that matches customers with local professionals. Currently, Thumbtack lists 1,100 types of services in categories such as home, wellness, events, and lessons. by Hassan del Campo, Geyen + del Campo Is Thumbtack good for business? Depends on who you ask. With the plethora of online communities that allow for … Continue reading Success Leaves Clues: 5 Pro tips for Selling on Thumbtack (2017)

“How Instagram Automated Comments Ruined My Business and Brand”

...is something you hopefully never have to say to yourself. Through our short stint on Instagram we are constantly on the receiving end of non-targeted, non-relevant, and sometimes inappropriate automated comments that are a sure-fire way to remove legitimacy and integrity from your business.  by Hassan del Campo, Social Mediums We're all in the same boat. … Continue reading “How Instagram Automated Comments Ruined My Business and Brand”

Success Leaves Clues: Five Ways To Not Screw Up Your Instagram Automated DM (2017)

  by Hassan del Campo, Social Mediums Have you optimized the full utility of your Instagram account? Here are some ideas that might help you rethink how you to use Instagram's real estate. Remember , you must protect your brand equity. Don't be tempted to hop on perceived trends if they're not appropriate for your business. Make … Continue reading Success Leaves Clues: Five Ways To Not Screw Up Your Instagram Automated DM (2017)

6 Great Reasons Why We Said “Nah” to Automated Direct Messages for Instagram

by Hassan del Campo, Geyen + del Campo Automated Direct Messages (DMs) for Instagram are fairly common. But, are they effective for your business? As a B2B business we have observed successful businesses using them, but in our case we decided against the idea. These are our six reasons why: We find them way too … Continue reading 6 Great Reasons Why We Said “Nah” to Automated Direct Messages for Instagram