An Easy Way to Slide Into Your Customers’ DMs

"Marketers ruin everything." - Gary Vaynerchuk by Hassan del Campo, Geyen + del Campo Sounds about right. In his talk "Being a content marketing animal" at the Online Marketing Rockstars 2015, Gary Vee asserts that marketers, in a twisted turn of irony, have essentially ruined the efficacy of marketing by marketing. Think about how effective billboards are … Continue reading An Easy Way to Slide Into Your Customers’ DMs

7 Totally Useful Website Audit Hacks for Entrepreneurs (2017)

  by Hassan del Campo, Geyen + del Campo Web audits are like the proverbial routine doctor visits, in the digital realm. Let's take a look at some key tools we've identified that should be in every business owner's toolkit. Enjoy. LikeAlyzer - "LikeAlyzer helps you to measure and analyze the potential and effectiveness of … Continue reading 7 Totally Useful Website Audit Hacks for Entrepreneurs (2017)

Success Leaves Clues: 5 Pro tips for Selling on Thumbtack (2017)

  Thumbtack is an online service that matches customers with local professionals. Currently, Thumbtack lists 1,100 types of services in categories such as home, wellness, events, and lessons. by Hassan del Campo, Geyen + del Campo Is Thumbtack good for business? Depends on who you ask. With the plethora of online communities that allow for … Continue reading Success Leaves Clues: 5 Pro tips for Selling on Thumbtack (2017)

“How Instagram Automated Comments Ruined My Business and Brand”

...is something you hopefully never have to say to yourself. Through our short stint on Instagram we are constantly on the receiving end of non-targeted, non-relevant, and sometimes inappropriate automated comments that are a sure-fire way to remove legitimacy and integrity from your business.  by Hassan del Campo, Social Mediums We're all in the same boat. … Continue reading “How Instagram Automated Comments Ruined My Business and Brand”

Success Leaves Clues: Five Ways To Not Screw Up Your Instagram Automated DM (2017)

  by Hassan del Campo, Social Mediums Have you optimized the full utility of your Instagram account? Here are some ideas that might help you rethink how you to use Instagram's real estate. Remember , you must protect your brand equity. Don't be tempted to hop on perceived trends if they're not appropriate for your business. Make … Continue reading Success Leaves Clues: Five Ways To Not Screw Up Your Instagram Automated DM (2017)

6 Great Reasons Why We Said “Nah” to Automated Direct Messages for Instagram

by Hassan del Campo, Geyen + del Campo Automated Direct Messages (DMs) for Instagram are fairly common. But, are they effective for your business? As a B2B business we have observed successful businesses using them, but in our case we decided against the idea. These are our six reasons why: We find them way too … Continue reading 6 Great Reasons Why We Said “Nah” to Automated Direct Messages for Instagram

Opening Lines on Dating Sites and What Small Business Owners Can Learn from Them

by Hassan del Campo, Geyen + del Campo POF or Plenty of Fish, is one of the most popular free dating and matchmaking services ever. With over 88 million registered users, chances are some one you know has heard of it or has been a member. This year AskMen.com rated POF #2 in their 'Top … Continue reading Opening Lines on Dating Sites and What Small Business Owners Can Learn from Them

Success Leaves Clues: 3 Sneaky Ways to Reach Your Target Market on Instagram (2016)

3 Ways to (Possibly) Reach My Target Audience on Instagram by Hassan del Campo, Social Mediums We struggle with this. So we brainstormed. Watched a lot of Youtube videos. Ate some mangoes. And this is what we came up with. Enjoy. 1.) Discover who your competitors are on Instagram by searching keywords in Google and key … Continue reading Success Leaves Clues: 3 Sneaky Ways to Reach Your Target Market on Instagram (2016)

Entrepreneurs Make the Worst Fortune Tellers

by Hassan del Campo, Geyen + del Campo As entrepreneurs there may be a tendency to distance ourselves from the barriers that are preventing our advancement. Simply put, we can get in our own way - placing blame on lack of money, "the economy", and other people. We give these things power instead of empowering ourselves. … Continue reading Entrepreneurs Make the Worst Fortune Tellers

For the Entrepreneur, Emotion is the Difference between Success and Failure

by Hassan del Campo, Social Mediums Every day we are thrown in a perpetual whirlwind of emotions from experiences past. How you (subconsciously) decide to interact with the world begins with the memory of how you felt in a particular experience. And anytime you recall this memory it can set a precedence for how you make … Continue reading For the Entrepreneur, Emotion is the Difference between Success and Failure